🎃 Halloween in Hong Kong is far from just trick-or-treat. It’s an iconic week-long event that brings together locals and visitors alike. It has grown into one of the biggest Halloween festivities in the world, with around 60,000 people coming together to enjoy the spookiest night of the year on October 31st.

At the heart of this transformation is Allan Zeman, the chairman of the Lan Kwai Fong Group, who introduced Halloween in LKF about 25 years ago. What began as a small gathering has evolved into a talk-of-the-town celebration that blends Eastern and Western traditions, featuring everything from costume parties to family-friendly activities. He recalls, “The first year it was all the gweilos who dressed up. Then slowly, I started to see more locals getting involved. Today, it has become almost a national holiday in Hong Kong.” 

We’re sharing this story as a proud partner of @hknevernormal, an initiative dedicated to celebrating the extraordinary nature of our city. Follow @hknevernormal for more inspiring stories.